Hidden Discounts

Hidden Discounts are a powerful tool when you want to offer a certain discount or track sales made by specific buyers (using a 0% code). By keeping the "Enter Promo Code" box invisible on the sales page, you can prevent prospective buyers from calling to find out the code. This strategy is particularly useful when you want to limit access to a specific audience, as it helps to reduce unnecessary phone calls and ensures that only the intended audience can access the code.

When a hidden discount is created, a special link can be sent to the buyers or groups that you want to have access to the code while your normal sales page will not have any promo code box available. The code on the special link will be pre-populated, so it won't be necessary for those with access to type it in.

Creating a Hidden Discount/Promo Code

Go to the Tickets menu in your event manager and click on New Discount.

Create your discount/promo code as you would a regular code, see Discount Codes. To set a code as hidden, toggle on the Hidden Link option in the grey box.

Once you have saved your new Hidden Discount/Promo code, you will need to add the following string to the end of your ticket sales page URL:

?promo=(code)

It will look like this: https://event.attendstar.com/event/show/sample-tickets_8746/?promo=hidden