These meta keywords help search engines (i.e. Google,Yahoo!,Bing) find your ticket sales page, so make sure they're relevant to your event!
This feature can be found in the Advanced tab of the Update Event Page. You can get there by:
- Clicking on Edit Event in the Overview tab on the navbar
- Then clicking on the Advanced tab
- Click on the field labeled "Event Keywords"
- Fill in the field with the keywords you wish to associate your event with
- Click on Save Event and your done!