Event Activities

Follow

Goal: To help you learn why an event is a success. To track what you did and when. To track budgets. To get better reports. To help us be proactive in helping you.

Ever since AttendStar was dreamed up, we have been focused not on simply delivering a "ticket," but increasing sales. The name AttendStar was chosen for that reason and it remains our mission.

The challenge for Event Managers is keeping track of all the activities that are done during the promotional timeline, then measuring the effectiveness of those activities. This is not a new problem. It's been an issue since AttendStar's founder, Gary Bradshaw, can remember from promoting events since the '80s.

With the introduction of Event Activities, Event Managers now have an easy way to track and correlate an event's activities with its ticket sales.

It will take discipline to learn to be successful. Most of us like to "wing it" or "fly by seat of our pants" as the sayings go. But as successful people know, you can not repeat or improve what you don't measure.

So here's the description and purpose of each piece of data for Event Activities.

Name Description
Date Created The date this activity was created
Created By Your name or a team/department name
Date of Activity This is the date you want to remember as the date the activity actually took place or will take place
Description of Activity A drop down list of activity descriptions to choose from
  • Radio Advertising
  • Radio Promotion
  • Print Article
  • Direct Mail
  • Posters
  • Email Campaign
  • Facebook Post
  • Twitter Post
  • Church Mention
Activity Cost

The cost of the activity. This information is very important as it is used in reports that will help you see what works and what doesn't.

Timeline Covered

Timeline the activity spans. This helps match activities that take place over time. For example, radio advertising may start on the 5th and run through the 20th.

Impressions

All event activities are ultimately about making "impressions" on possible attendees. While this number is largely a "guess," don't underestimate this number. Examples of impressions would be:

  • How many people saw or shared a Facebook post (remember; saw and shared are different activities)
  • How many people estimated to have heard a radio commercial (for example, radio might measure listeners as "AQH" or Average Quarter Hour. While this is a guess, it is an educated guess)
  • Tougher guesses might be how many people may see the event's posters. Ask a retail store to estimate how many people come in per day and take a percentage of that number
Notes

Any notes about this activity (it is very important that the above data is entered first. For example, if radio advertising is being used for promotion and you buy 5 commercials per day for 5 days and then do 10 commercials a day for 20 days. Don't enter any of this in this notes area. The BEST thing to do is create two activity entries, one for 5 commercials per day and one for 10 commercials per day)

 

The hard part is not doing the work of adding Event Activities. It's having the confidence that the effort in tracking will provide meaningful results. Try it over a few events and see.

The real pay off for Event Managers is when we start comparing results of similar events you promote and even events others promote. You have the option to not share your results, but you wouldn't be able to see others' results. 

Let's take a look at what you will see when you first go to Activities on the Tools Menu.

 So next click the blue New Activity button on the upper right hand corner.

As you can see, it's pretty straight forward. The important thing is to use it.

Some of the reasons we like the Activities feature is that it allows us here at AttendStar to be proactive with your event(s). We look at this data and try to see which aspects we can help with regarding your ticket sales.

To get the most from this feature, you should enter Venue Seating and Seating Goal in the respective fields (located on the Venue Information tab of the Edit Event screen).

Please take a moment to share your thoughts about Event Activities below.

Have more questions? Submit a request

Comments

Powered by Zendesk